Tag Archive | Tips

8 Advantages of Using Social Media in Your Recruitment Advertising Strategy

As recruitment agencies compete for top talent, it has become increasingly necessary to use social media in talent acquisition. Indeed, over 90% of all recruiters now use social networking sites in their recruitment process. The following are eight benefits of using social media as part of your recruitment advertising strategy:

 

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picture thanks to digitalhrtech.com

 

1. Increases job visibility

Today, practically every ideal candidate you could consider for any position at your company is on social media. Facebook enjoys an active user base of over 2.19 billion. Twitter is popular for the ability to host job search chats and many millennials and Generation X demographic are active users of LinkedIn as a job hunting platform.

Wherever you look, you see social networks serving as incredible platforms for identifying and recruiting talented individuals to work for your clients. Certainly, few other platforms can reach as many people as social media, meaning that you are likely to get the caliber of talent other platforms can hardly match.

 

2. Higher quality candidates

Self-reported statistics from many companies show that they get high quality candidates whenever they recruit via social networking sites. One big reason why this is the case is because most people you will find on social media are tech-savvy, a fundamental requirement to land any job in today’s marketplace.

Additionally, they are likely to already be in the know regarding emerging business trends, adding to the skills they bring to the table. What’s more, if you choose to use your employees to announce new openings at your company via social media, chances are that the people you will hire will not only stay longer at your company, they will also be more productive than those you would hire through other platforms.

 

3. Better employer brand awareness

Social recruiting is effective, not just in finding you the ideal candidate, but also in increasing the visibility of your brand. By advertising new positions on social media, you strengthen your brand and create some level of trust among potential employees.

People view brands that have a strong social media presence as more trustworthy. Therefore, it would serve your business well to establish a robust social media presence, not just because you want to find good employees, but also because doing so will build trust among potential customers as well as make it a coveted place to work.

 

4. Reduce cost of hire

Recruiting can be a very expensive undertaking. Social recruiting is cheaper, but can still cost you significant amounts of money. All the same, the value you get from the hires you find via social networking platforms makes this approach extremely cheap.

Without a doubt, recruitment costs via social media are almost always, lower than those of other methods. A simple Facebook ad can for instance get you over two times more visibility than the traditional recruitment methods like classified ads in the dailies and job boards.

 

5. Opens the door to engagement

Imagine a brand that has taken its time to grow its audience, even using tools like Growr to organically grow on social media, but finds itself struggling to engage with the followers it has gathered. Such a brand can benefit from a social media post of a job opening.

As interested individuals seek out more information regarding the job opportunity, your social media page gets more engagement. Some interested parties will post on the comments section, others will share with their friends and followers, while others will send you a direct message to your inbox.

These conversations keep your page active and give you the opportunity to engage with potential employees. Some of these are people who would never have applied for a job at your company had you used any other recruitment platform.

Recruiters who know how to make the most of the recruitment opportunities available on social media will tell you that some of these social conversations are better than one-on-one interviews.

In any case, you can have several chats with several potential candidates on social networking websites, and only call a few of them to further the conversation in person at your business premises later. Furthermore, there are several social recruitment tools you can use that will help you do it fast and stress free. These include Jobcast, Work4 Labs, Jobvite, Bullhorn Reach, and LinkUp.

 

6. Allows you to target your vacancies more

Social recruitment comes with incredible ability to laser-target certain groups of people for the available vacancies. On LinkedIn for instance, you can try to share the job postings in certain industry-specific LinkedIn groups.

On this platform alone, there are thousands of groups for professionals in practically every industry you can imagine: from engineers to HR workers, to writers, to finance experts. That said, remember to post your recruitment messages in a way that would not be deemed annoying.

The idea is to attract potential candidates, not overwhelm them with promises of bliss if they get a job at your company. Though such promises might be true, potential employees could start to view you and your company as con artists or spammers, ultimately undermining your credibility and ruining your chances of getting top talent via the social platform.

Twitter hashtags also make for clever recruitment methods. You can also consider asking your employees to share the available vacancies within their social circles.

 

7. Screen your candidates

It is now an open secret that employers use social media to get an in-depth understanding of the people they have hired at their companies. Many people see social media platforms as free spaces where they can express their frustrations, talk about their causes and share their experiences as they go through the days of the lives. What you might not know is that potential employers also check out candidates on social media.

Social networking sites give them a deeper view of who they are about to hire. It gives them insights into the person’s personality even allowing them to figure out what their ambitions are and what they can expect once they hire them to work in their business.

Other recruitment methods cannot help you do that. Screening potential employees ensures that you work with those people who align with your company values and culture.

All the same, it is important to note that you should resist the temptation to review someone else’s social media profiles without them consenting to it. That said, most people now include links to their social media profiles in their CVs, a decision that implies that they are comfortable with potential employers reviewing their social media profiles.

 

8. Shortens hiring time

The traditional methods of recruitment generally take longer than social media recruitment methods. This means that when you have an open position that you need filled in the shortest time possible, social media is the platform to consider. Social networking sites not only make it easy and fast to communicate with candidates, it also allows them to respond faster. As a result, excellent work relationships often emerge.

What’s more, recruiting in a talent pool that has people who share common values, interest and work styles with the hiring manager or company often accelerates the speed with which you will find the ideal person for the job. This is great news for both the hiring party and the candidates hoping to get an opportunity to work at your organization.

Source: written by Marquis Matson for RecruitLoop 

10 Tips to Improve Your Health at Work

Image result for health at work

Image thanks to Fit for Work

Eight hours in a chair in front of a computer, five days a week can take a toll on your body. From avoiding eye strain and tension neck syndrome to passing on those extra calories that co-workers leave invitingly on their desks, experts give WebMD 10 tips that will help you stay healthy and in shape at work.

1. The snacks that your co-workers so nicely place on their desk can add a few hundred calories to your daily diet if you’re not careful, and they can leave you with unwanted pounds if you help yourself day after day.

“If it’s out of sight, it’s out of mind, so if you know someone has a candy dish on their desk, walk around his or her desk so you don’t feel the temptation,” says Dawn Jackson, a registered dietitian and spokeswoman for the American Dietetic Association. “Take a break, get a breath of fresh air, and skip the candy. Or, if you are hungry, have fruit at your desk, like cherries or grapes.”

Three out of five Americans are overweight, explains Jackson, which means there is likely more than one person in your office who is dieting.

“In most offices, people are trying to lose weight, so go in with people and get fruit bowls instead of candy bowls,” says Jackson. “And see if you can get people to replace their candy bowls with something healthier.”

2. Drinking an adequate amount of water — eight to 10 glasses every day — can help keep you hydrated. Many foods are also good sources of water; fruits like oranges, grapefruit, grapes, watermelon, and apples can help keep you healthy and hydrated.

“The 3 o’clock lull that many people feel at work can be due to dehydration, so drink lots of water,” Jackson tells WebMD. “Set goals: Bring a 16 ounce bottle of water to work and try to finish it by lunch, and then fill it up again and finish that by 3 p.m. By 5 p.m., finish a third bottle.”

Another tip from Jackson: Set your computer alarm to go off so you remember it’s time to refill.

3. One of the most important things you can do during the day to stay healthy and in shape is to exercise.

“Walking during lunch is a great idea,” says Jackson. “Not only are you burning calories, but you’re de-stressing and refreshing.”

Jackson recommends you find a walking partner whom you can depend on for a daily walk –someone who will drag you out even if you claim you’re too busy. If you really can’t get out during lunch, park farther away than you normally do so you have a short walk to work in the morning and evening, or make it a habit to take the stairs instead of the elevator.

4. Eating a healthy lunch is an important part of a balanced diet. But eating reasonable portions is an important part of your health.

“Eat a healthy lunch at work, but also practice portion control so you aren’t consuming too many calories and then sitting in a chair all afternoon,” says Jackson. “Many times, it’s not that you are eating unhealthy food, it’s just that you are eating too much.”

For instance, Jackson explains that pizza isn’t inherently bad, it’s just that a person will eat three or four slices too many, and that’s where the problem lies. Instead, share a large slice of piece of pizza with a co-worker, and then eat a salad that’s packed with veggies.

5. Tension neck syndrome (TNS) can occur when the neck and upper shoulders are held in a fixed, awkward position for long periods of time, according to the National Institute of Environmental Health Sciences. It can happen to people in the workplace who talk on the phone for a most of the day or type a lot.

“You want to make sure your neck isn’t bent to the side for long periods of time, ” says Alan Hedge, professor of ergonomics at Cornell University. “Tension neck syndrome can cause neck and shoulder pain, muscle tightness, and tenderness. So use a speakerphone, a shoulder cradle, or use a headset at work when you’re on the phone.”

 

6. Eyestrain is another problem that can be encountered in front of a computer. It can cause headaches, difficulty focusing, and increased sensitivity to light, according to the University of California at Davis.

To prevent eyestrain, Hedge tells WebMD, “The distance to the screen from your eyes should be about an arms length away. You should also be able to comfortably read what’s on your screen at that distance, without having to squint.”

If you can’t read your screen from an arm’s length away, simply increase the font size on your computer.

7. A healthy tip that all of us want to hear is that vacations are an important part of staying healthy at work.

“It’s very beneficial to get away for a long vacation that will help you recharge your ‘batteries,'” says Jonathan Kramer, a clinical psychologist and president of Business Psychology Consulting. “Vacations help reduce stress and get your mind off work, especially if you’re having a conflict, such as a problem with your boss, a co-worker, or a project.”

Stress can impair your immune system, increasing the risk of illness, explains Kramer, so minimizing it is essential — and fortunately, vacations are just the way to do that.

8. Another way to stay healthy at work is to avoid long stretches of long days.

“Occasionally, people focus on the task at hand and getting a project done, and they aren’t aware of the impact it’s having on their health,” says Kramer. “They may not be aware of it until the stress is at a really high level, and it’s affecting their relationships and their moods.”

This, explains Kramer, is another type of stress, commonly referred to as burnout. Burnout can also impair a person’s immune system, as well as interfere with sleep and his or her ability to concentrate.

9. Your keyboard, mouse, and phone can harbor thousands of germs that are just waiting to make you sick. So get out the disinfectant.

According to Science Daily, researchers at the 100th General Meeting of the American Society for Microbiology reported, “We know that viruses can survive (remain infectious) for hours to days on a hard surface … if a virus such as the rotavirus (a diarrheal virus) were on the surface of a telephone receiver, infectious doses could easily be transferred to persons using the telephone.”

To clean these objects, the National Consumers League recommends using a disinfectant cleaner or spray that is registered with the Environmental Protection Agency and proven effective against a wide variety of viruses.

10. What’s the most important thing you can do to stay healthy at work? Kramer sums it up for WebMD.

“The most important way to stay healthy at work starts with self-awareness,” says Kramer. “Know yourself and know your limits and do the best you can to stay within those limits given your job. Know when to take breaks and know when to take a vacation. And get plenty of exercise, which helps you both physically and mentally, both at work and at home.”

Source: WebMD

7 Tips On Creating Workplace Motivation

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Workplace motivation is one of those interesting things. We think it should just drop out of the sky like magic but it never really does. We also don’t really think about how to create motivation for ourselves. However, we really can create it with the right tools.  Let’s get on the same page about what motivation is. Motivation is what causes you to take action. Clearly, you’re at work so you do have some motivation because your action is going to work and performing your job. What we are talking about is feeling engaged and inspired about the actions you do take. Let’s look at some of the tools you can use to get fully engaged and motivated in the workplace:

1. Change

There’s nothing like changing things to really get the juices going. You don’t want to change things just for the sake of changing; however, you want to change things that don’t work well. With that, you must have a vision of what the right outcome would be and then you apply your steps to create the action for change.

2. Goals

Many times, the lack of motivation is due to a lack of direction or goals. Sit down and figure out what would really get you up in the morning and make that your goal. Having a goal isn’t enough, though. It has to be a goal that you yearn for or have some emotions about. Once established, put together a plan for how you will achieve your goals. If you really are going to shoot for something worth having, keep in mind SMART for goals = Specific, Measurable, Actionable, Resonate, and Time.

3. Be Accountable

The vast majority of us want to do things but we’re really lazy about doing them. It’s often easier to diet or workout with someone because we have a person that is looking for us to perform. Find someone to hold you accountable to yourself and be willing to trade off the favor.

4. Clean Up Your Own Internal Litter

We all have baggage, but sometimes we have so much of it cluttering up our life that it bogs us down and we fail to see what’s possible.

5. Surround Yourself With The Right People

Yes, your mother was right… it is important to hang out with the right people. In this case, hang out with people who are inspired and motivated as it will be contagious.

6. Research The Issue

Find out from others what motivates them. In the process, you may hear something that would really be great for you. Don’t be afraid to copy what works.

7. Cop An Attitude

Motivation creates more motivation. Look for it and it will be there. We often get hung up about our ability to control things in the workplace. The one thing we can control is our attitude and approach to various workplace challenges. These tools for workplace motivation are simple to do which means there is nothing but you holding you up from trying them.

By Dorothy Tannahill-Moran Work it Daily

 

Workplace Outfit Tips

 

outfit ideas

 

  1. Get Inspired

Seasonal change is the perfect time to hit the pause button and get inspired!  Make the time to flip through magazines, head downtown, surf the web… get inspired by the natural style reset that presents itself with the change of seasons.

  1. Pick Your Path

Get clear on the season’s style cue’s that emotionally resonate with you. Not all trends are for all people – and that’s a good thing!

  1. Claim Your Color Crushes

Color is one of the easiest ways to update one’s wardrobe and yet it’s so easy to get stuck in a rut.  Two rules of thumb:  1. Know your neutral. Rooting your wardrobe in the neutral that best suits you will help to optimize versatility.  Black not for you? Maybe you are more of a grey, brown or navy person. Whatever it is – claim it.  2.  Same goes for seasonal color. Commit to a tight palette of newness. Just one or two new colors go a long way.

  1. Make Room For the New

Before setting out to shop, take stock of what you have.  Donate, sell or give away what you’ve not worn in the last year.  A pared down closet will simplify getting dressed each morning and who wouldn’t want that?!

  1. Shop Strategically

After taking inventory of your existing wardrobe, identify the gaps and shop with clear intent. This approach will keep you from over shopping and also ensure that you can style a lot of different looks out of a curated collection of pieces.

  1. Double Down

There are some things that are worth investing in, if you are able.  Shoes, handbags and outerwear are top of the list. Why? Because they complete the look. Pair an awesome pair of shoes with less expensive apparel and the look is instantly elevated. Same goes for handbag or outerwear.

  1. Embrace Your Go-To’s

It’s tempting to feel like you need to dress a certain way when you’re under pressure for a big meeting. Comfort breeds confidence. Don’t ditch your go-to (fill in the blank) if you’ve got a big presentation coming up. Wearing what you feel comfortable in will positively impact your ability to show up as your best self.

  1. Ignore the Rules

As the workplace evolves and dress codes relax, it’s more fun than ever to push your workplace style. Pair denim with denim, wear black with navy, choose white after Labor Day (gasp!) or opt for a sequined top during the day. Above all, fashion is a creative outlet to express yourself.  Have fun with it!

  1. Travel with Purpose

When traveling for work or pleasure, focus on a narrow color palette and build outfits around that. You’ll be able to do more with less and might even save you from checking a bag!

  1. The Toolkit is Key

Invest in a hand-steamer over an iron.  It’s compact, quick and so much easier than the alternative!  Keep it in your bathroom for last minute touch ups. Other tools to keep handy at your desk or in your bag include a lint brush (or masking tape in a pinch) and polishing cloths for shoes and jewelry.

 

Source: https://www.forbes.com/sites/sboyd/2016/09/24/how-to-dress-for-success/#1c9fb1c341f4