Monroe Personnel Service, LLC & Temptime strives to recruit the best employees in the market, regardless of their age. However, as Baby Boomers approach retirement, members of Generation Y, now in their 20s to early 30s, are becoming an increasingly important part of the recruiting pool. Generation Y is looking for different things in their careers than the Baby Boomers, or Generation X. In order to recruit and retain the most qualified employees from this younger generation, it is important to address these differences. Here’s a look at 7 secrets for recruiting Gen Y-ers.
#1: Gen Y Wants More Flexibility
Work life balance is more important to this generation than any other generation before them. These professionals want to work hard – but they also want to enjoy life and spend time with their young families. So offering a flexible schedule or the option to telecommute part-time will go a long way in recruiting this demographic.
#2: Gen Y Wants to Work in a High-Tech Environment
It doesn’t seem like that long ago that computers and the Internet made their way into work environments. And today’s young professionals expect nothing less than the best when it comes to technology. They’ve grown up with it and place a high value on it in the workplace.
#3: Gen Y Wants Help Advancing Their Careers
Gen Y-ers want support and guidance on how to advance their careers, especially in those important first few years. They were raised in a bubble of constant praise and recognition from their families and constant positive reinforcement and recognition is something they expect. So offering a coaching or mentoring program will certainly appeal to them. They do seek out employers that have a plan for their success. Employers should examine and create new ladders to guide younger workers through a steady progression in the organization.
#4: Gen Y Wants to Be Challenged
Many times, when young professionals quit and move onto greener pastures it is because they don’t feel challenged in their positions. They also tend to get bored easily and seek out new things. So if you think one of your younger employees is up to the task, then offer them a chance to prove themselves with added responsibility and challenging assignments. Also, study after study show that Gen Y-ers have an extremely strong entrepreneurial focus. Employers should develop intrapreneurship programs and opportunities so as to retain workers longer.
#5: Gen Y Wants a More Casual Work Culture
Jeans and t-shirts are not necessary, but young professionals prefer a work environment in which they can wear comfortable clothing that expresses their individuality, instead of buttoned-up. Besides being more relaxed, Gen Y-ers find workplaces that are family friendly incredibly important.
#6: Gen Y Wants a Nurturing Corporate Culture
Gen Y-ers view having strong friendships with co-workers and bosses as extremely important to them. There is much anecdotal support of workers staying longer in jobs simply because they loved the people they worked with — and did not want to leave them. Management styles must be Theory Y for Gen Y. Consider too a formal or informal organization-wide mentoring program.
#7: Gen Y Wants Competitive Salaries
Gen Y-ers — especially younger ones fresh out of college — have more debt (both student loans and credit cards) than any previous generation, and they demand a salary that not only recognizes their contributions, but also helps them pay down the debt. Some employers even have programs in place to help these workers pay off student loans.
This list was compiled from “5 Secrets for Recruiting Gen Y Workers” by Adams & Garth, and “How to Recruit, Hire, and Retain Best of Gen Y: 10 Workplace Issues Most Important to Gen Y” by Randall S. Hansen, Ph.D.